brand je warm!
Acitivity: Social Media Marketing Ideas
Goal
Instructions
- Conduct a competitor analysis in relation to social media approach (you can use the framework below, see case Aveve, do's and don'ts).
Looking at the social media approach of your top 3 competitors (or other competitors), what are do's and dont's? What can you learn from it?
- Based on your results to previous question. Generate 2 effective social media marketing ideas for you webshop.
Need further inspiration? Look at the social media marketing examples presented in this chapter. Of course, you can search for other ideas.
Think deeply about your business and your customers.
- Describe
Potential dangers when implementing 2 ideas. How will you respond to those dangers?
Answer
- Competitor analysis social media approach.
Conduct a competitor analysis in relation to social media approach
Looking at the social media approach of your top 3 competitors (or other competitors), what are do's and dont's? What can you learn from it?
| Do's | Dont's |
| Integration of Social Media on the website | When there are some changes, it is not good to not update the webpage. |
| We need to integrate movies of the company on the website (the customer can have a better view of the company and their manner of working) | Not implementing the corporate design in the website that reflects the style of your company |
| Give clear contact data, in that way the customer can easily reach you | Unattractive and inconvenient design on your webpages. Using different styles on one page. |
| Clear description of the product and her advantages. Compare this (not directly) with the concurrents | Wrong usage of the links to other pages of your websites. |
| Community building with the customers |
- Present 2 effective social media marketing ideas.
1) Build a professional campfire at a public place on a cold day with the following message:
"In need for some natural warmth in these cold days? Brandhout Lanckriet will help you a hand"
The public can win someting if they make an original picture with the campfire and post it on instagram with #brandhoutlanckriet
The most original one will win a price.
2) We can make an online contest where we post a picture of a pile of wood on a social media provider. We can ask the question 'how much does this pile of wood weighs?'. Everyone can answer the question and the one that guesses the best can win a pile of wood.
- How will you respond to social media dangers?
1) There's need of security during this commercial. It's also difficult to find out where the right customers for the business are located. You can perhaps first do a market research in some public places and look for people who make use of a stove for wood.
2) There's a possibility that people who have already bought something will give personal comments. They might bring the company in a bad light. To have a lot of response it is important to launch the campaign in the winter, because then there is more need for such products.
