brand je warm!
Activity 5A: Facebook Marketing
Goal
Instructions
Based on:
- the results of your competitor analysis and the generation of 2 social media marketing ideas : see 8 ACT: social media mkt.
Generate 2 effective Facebook marketing ideas that go along with your 2 social media marketing ideas.
Need further inspiration? Look at the Facebook marketing examples presented in this chapter. Of course, you can search for other ideas. Think deeply about your business and your customers.
Describe why these Facebook marketing ideas...
- - are effective for your business?
- - go along with your 2 social media marketing ideas? (as generated in 8 ACT: social media mkt)
Answer
1) Build a professional campfire at a public place on a cold day with the following message:
"In need for some natural warmth in these cold days? Brandhout Lanckriet will help you a hand"
We can couple this marketing idea also to our facebook and post a photo of the campfire on our facebook and ask the people "How long will it take for this fire to burn out?". You can also say if they share this photo they will have more chance to win.
2) We can work together with a company that sells heaters. We can build up a marketing campaign and in that way we can both get something positive as a result.
3) We can organize a facebook contest where we post a picture on our facebookpage of a pile of wood and then we ask the question "How much does this pile of wood weighs?". Everyone can answer below in the comment box and the person who is the closest wins the pile of wood. People can share the contest through their facebook, so it will reach a big group and this will attract word of mouth underneath the people who own a stove.
