Activity 5F: SEM Part 2

Instructions

Activity performed per group

Set up a search network campaign fitting for your webshop:

Create a campaign (type: search network)

•     Scope & objectives of the campaign ?
•     Reflect on and set fitting location, language,  device targeting
•     Analyze, design, implement if useful ad extensions
•     Choose and control your bid and budget
•  

Design and implement the add groups you need:

•     Write and set up the text ad’s for the Google search network
•     Connect the right keywords
•  

Prepare a 5 minute demo of your google adwords campaign.

•     Record that demo with a screen recorder and walk me through while doing so. Use www.screencast-o-matic.com as screen recorder

Answer