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Activity 5H: Payment systems
Instructon
Activity performed per group
Analyse, for the website builder application you are using:
- - Analyse payment preferences of your customer base, suitable payment systems for your customers typical for your webshop
- E.g. do they usually have a creditcard, mastercard,...
- - Decide on the payment systems you want on offer on your Webshop
- - Back to reality: what is available off the shelve on your webshop technology platform ?
- The gateway / payment service used/offered
- The acquirer it is offering/accepting
- The payment products (local banks, cards,...) available. (Limit yourself to BeNeLux customers)
- - Document associated transaction costs / fees per payment method on your platform
Answer
Analyse payment preferences of your customer base, suitable payment systems for your customers typical for you webshop
When customers order the product from their home, it is important that they can pay from home as well. That's why we have to offer different options to pay online. This product isn't cheap, so the micro payments aren't a good choice here.
Mostly the customers will order this product online with their computer or laptop. It isn't a product you need directly. That's why the mobile payment apps aren't that profitable herE.
Select the payment systems you want to offer on you webshop
Bancontact (BNP Parisbas Fortis, ING, KBC, Belfius & AXA are the largest banks), Visa & Master Card are the best options to pay. The company's target group are only Belgian people. That's why we don't need other international payment methods.
What is available off the shelve on your webshop technology platform?
The gateway/payment service used/offered: Ogone
The acquirer it is offereing/accepting: Europabank, Atos Worldline, Tunz.com
The payment products (local banks, cards,...) available: Visa, Mastercard, Bancontact/Mister Cash, KBC Online, Belfius Direct Net, ING Home'Pay, SOFORT Banking
Document associated transaction costs/fees per payment method on your platform
The website from 'Ogone' doesn't show any prices or extra costs/fees.
