brand je warm!
Activity: analyze your (new) business
Goal
- Be prepared to build a winning strategy by performing a strategic analysis
Instructions
- Fill in the Strategic Analysis Template. You can download it here: Strategic analysis template.xlsx (127,1 kB).
- Sheet 1: do a SWOT-analysis for you existing business
- Sheet 2: do a simple competitor-analyse for your webshop
Answer
- SWOT-analysis
- Competitor analysis
|
Webshop name: Brandhout Lanckriet |
||
|
Rate your webshop competitors |
Mabraco |
Brandhoutstore |
|
Aestethics |
8 |
6 |
|
Content |
7 |
7 |
|
Product selection |
8 |
7 |
|
Price |
7 |
6 |
|
Customer service |
7 |
9 |
|
Shipping options |
8 |
7 |
|
Social media |
6 |
9 |
|
E-mail marketing |
7 |
7 |
|
Search engines |
8 |
8 |
|
Advertising |
7 |
8 |
|
… |
0 |
0 |
|
… |
0 |
0 |
|
… |
0 |
0 |
|
Total points |
73 |
74 |
Conclusion:
There are not a lot competitors in this sector, most of them don't have a webshop at all.
Mabraco and Brandhoutstore have a very appealing webshops and offer quality products.
Building an e-webshop for Brandhout Lanckriet will be necessary.
