Activity: market your idea

Goal

• Make your webshop idea marketable (=ready for customers)

Instructions

• Do a team reflection. Describe in a few sentences how you will meet requirements below.
  (Limit yourself to a maximum of 3 actions per requirement)

1. you understand your audience inside and out (see subpage A1)
2. you create customer value (see subpage A2)
3. your marketing is cross-platform (see subpage A3)
4. you build credibility to your webstore (see subpage A4)
5. you make it easy for customers to reach you (see subpage A5)
6. you guide your customers to your website (see subpage A6)
7. you take care of your customers (see subpage A7)

Answer

You understand your audience inside and out: 

    1. New buyers: ask them how they got to know the company and why they choose you

    2. After online purchases: send an email with the question 'How satisfied are you?'

 

You create customer value: 

    1. They can order online and don't even have to go outside

    2. They can choose different options on how they want their order to be delivred

    3. Eventhough this product has a large size, it is still ready for delivery

 

Your marketing is cross-platform: 

    1. Online marketing: the website and webshop 

    2. Social media: facebook and twitter

    3. Printed media: local newspapers and magazines

 

You build credibility to you webstore: 

    1. Publish telephone number

    2. Publish store's policies

    3. Let buyers write a review

 

You make it easy for customers to reach you: 

    1. Build the website around SEO

    2. Build the website to be mobile and tablet friendly

    3. Establish yourself with Google Places

 

You guide your customers to your website: 

    1. Supporting pages

    2. Design the pages for your funnel based on the information that most people need to see before they buy. 

 

You take care of your customers: 

    1. Write a buyers guide